As a result of record project implementation times, the bank was able to develop and launch a number of loyalty programs for its clients using the standard functionalities of the Compass Plus solutions.
On 7th November 2009, the ceremony for the official launch of American Express cards in Bangladesh, sponsored by City Bank, was held at Radisson Water Garden Hotel in Dacca. By this time City Bank had signed agreements to serve more than 2,000 retailers with plans to introduce American Express to Bangladesh within a very short period of time. As well as American Express Selects (a program offering worldwide discounts at restaurants, hotels, shops and recreational facilities when using American Express cards), the bank has implemented local bonus programs such as 6% cash-back for cardholders in certain supermarkets, free tickets to recreational facilities, free tickets to the Cox’s Bazaar beach by lux-class transport, and more. All of the above projects have been easily implemented using just the basic functionality of Compass Plus solutions.
City Bank is one of the region’s most innovative banks using only the most cutting-edge technologies. The installation of Compass Plus solutions is one of many steps the bank has taken to ensure success in the market.
Managing Director of City Bank, Mahmood K. Sattar has said of the project: “From the first stage of project implementation we realised how right our choice was. The combination of Compass Plus’ solutions and highly skilled project team allow us to be one step ahead of all banks in our region. That is what provides us with complete confidence in our future and allows us to build long-term plans for the years ahead”.