The rise of the payments super app – a fad, or the future?
As consumer lives have become busier and digital access has improved in the last couple of years, a new trend has begun to emerge towards rebundling products and services again. The rising stars (and perhaps even the drivers for this change) are super apps. As aggregators of products and services, consumers see an advantage in super apps, since they offer ease, convenience and the chance to receive more personalised services and offers. The question is: will this be another trend that unravels in a few years’ time, or are super apps here to stay?
Optimising payment platforms for profitability & commercial success
This paper examines the integral role that payments will plat in this new landscape; discussing its pivotal function in building trust and loyalty to differentiate and gain a competitive advantage. It also explores how payment systems are uniquely placed to drive new revenue based services: and how their reengineering and customisation can unlock new profitability through improved efficiency, increased performance and optimisation of resources.