5 Questions every FI should ask before launching a new credit product

Your credit portfolio might be growing. But is it getting stronger?

As FIs race to offer the latest and most innovative credit models to market, the temptation is to keep adding new products. The real question they should be asking themselves is whether each product is strengthening the portfolio - or quietly weakening it.

Just because you can, doesn’t mean you should

Modern digital channels make it easier than ever to launch new products. But before adding another product, FIs need to ask these five questions:

• Who is it for?
• What customer need does it solve?
• How can we drive product adoption?
• Does it complement or compete with existing products?
• What role does it play in the wider portfolio?

Without those answers, expansion becomes clutter. Customers may be presented with too many similar options, while internal teams struggle to position, promote and manage each product effectively. If products overlap too heavily, they start competing for the same customers and use cases, weakening margins, fragmenting journeys and reducing adoption.

To explore how FIs can build profitable, responsible and well-structured credit portfolios, read our ultimate guide to modern credit portfolios.